Redesigning Boxes and Arrows
by Christina Wodtke on 2004/11/22 | [42 Comments]
“If the devil is in the details, it was very clear that angels live there also.”
”For a while we at B&A have been feeling unsatisfied with our software and website. It was perfect when we were young turks, but now that we have a larger body of articles, increasingly richer material, and a growing audience, we realized we need something different, something that will tell the world we are a magazine on the rise. We could have redesigned ourselves, but we felt our community is one of our biggest assets, so we turned to them to help us envision our next generation of the website.
We got many entrants, often fascinating, sometimes surprising, sometimes strange, all intriguing. Some folks ignored our request to not design in the blog mode. We can only assume that this design is so prevalent that it has embedded itself in people’s minds. Others think of us as a blog, because we are on Movable Type’s excellent software. But we are not a blog: we embrace multiple points of view from multiple authors, we are edited, and topical. All we share with blogs, other than software, is chronological organization. And that has led us to the desire to really stand tall with other magazines who put the same editorial love into their bodies of content as we do. And by re-designing we wanted to strongly message “we are a magazine.”
One thing we were deeply surprised by, was how often a design might be overall excellent (or sometimes mediocre), and then would have a tiny corner of extraordinariness. Sometimes it was something as small as the treatment of the swag, or an approach to a navigation scheme, or the text resizing tools. If the devil is in the details, it was very clear that angels live there also. Often we found ourselves wishing we could Chinese menu across multiple designers, because there were so many different lovely moments.
Our judges lent a fascinating insight into the designs as well—an expert on usability would opine on the IA, or an IA remark on beauty. We may specialize, but the gestalt of a design is what we all respond to. We also asked our staff to add their two cents, because the folks who use their precious spare time to make this magazine great, could not be ignored.
So what’s next, now that we’ve got our winners?
Well, none of the designs are perfect in the first shot for our needs. This can’t be surprising to anyone; a great design always comes from conversations between the client and the designer. So we’ll move forward, and ask our winner to work with us to get to the right instantiation of the design, as we continue to evaluate our content management system and publishing engine.
Don’t expect this slow caterpillar to be a butterfly overnight, but do expect a new look in 2005…
So here they are, our winners!![]()
The Winning Entry
The winner! And champion of battle Boxes and Arrows!
by Alex Chang and Matt Titchener from April3rd.com.
The judges said “This is a clean, light design that works well. Color and type are used to reinforce visual hierarchy in a meaningful way. Screen real estate is allocated in a way to support hierarchy as well.”
“This one uses the structure of the grid and palette to its advantage. It is not very efficient with its use of space. I like the effort at leaving some breathing room on the page”
The first prize winner will receive a set of professional books from the fine publishers at PeachPit Press and software from Adobe!

We’ll be contacting the winner to begin work on refining the design to give you a new and exciting Boxes and Arrows!
Runners Up
The silver goes to Sarah Doody
Judges say “The colors are nice and unique. It’s very differentiable and, at the same time, feels very professional without feeling too academic.”
And finally, the bronze goes to the design team at Behavior Design
This winner was not in the original final running, because of its blog-based design. However, it was so lovely and well executed, it caught the judges eye and pulled ahead to grab the bronze medal!
And special mentions go to Brandon Satanek
Not only did he submit two entries, but they both were in our top 5 favorites.
A final honorary “best alternative to lorem ipsum” which had us giggling everytime we reviewed the comps, goes to William Lamson.
We give this design a special mention because of the clever titles and lead-ins used in the layouts. We felt the judges would enjoy them as much as we did.
Overall Thanks
Most of all we want to thank all the folks who took the time to design a new look for Boxes and Arrows, and who waited patiently while we made our decisions. This was an extremely difficult task. I think we were all surprised at how hard it would be to make a final call.
All were wonderful—check the full set of entries out for yourself!
We especially want to give a special thanks to our judges, who took time out of their busy schedules to help us choose our winner.Thanks all!























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