Steve Baty
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Steve Baty is the Director of User Experience Strategy at Red Square. Steve’s work involves the alignment of the eCommerce and user experience strategies with the overall business goals of the organisation, balancing brand, marketing, information technology, financial, user and competitive forces in the development of cohesive project requirements.
Steve holds two Masters Degrees, in Electronic Commerce and Business Administration, and a BSc in Applied Statistics and Applied Physical Mathematics. He is a published author on topics as diverse as electronic commerce strategy, personal development within the technology space, balancing business and user requirements during the design phase of a project, and has had articles translated into a variety of languages appearing on international industry sites including CNet China.
Steve is an active member of the Usability Professionals Association (UPA), the Interaction Design Association (IxDA), the Sydney IA-Peers industry network and the Web Standards Group (WSG).
