Brian Regienczuk
9 Reputation points | Submitted 0 stories | Posted 5 comments
http://twitter.com/@exprethink
Since 1996, Brian has been working across the spectrum of Design. Currently, he leads Planning and Operations across Design at The Coca-Cola Company, bring business and design together to drive innovation.
His interests include emerging technologies and experience solutions that drive us towards more intuitive, meaningful interactions with one another and with our environments. Brian shares the belief that we must bridge the experience gaps that today's technology solutions have left and deliver more easy-to-use, human-centered solutions and fluid experiences.
Sampling of company experience: The Home Depot, General Motors, Bosch, P&G, Philips Global Marketing, Philips Healthcare, Philips Lighting, Philips Design, WebMD Corporation, Coca-Cola
Achievements:
• Built design project management team at Coca-Cola
• Led Global Brand Standards for Billion Dollar Brands like Coca-Cola
• Member: Regional Internet Marketing Council, Philips Electronics North American, 2006
• Lead manager: Ambient Experience Pavilion at largest medical show, RSNA, 2005 and 2006
• Lead role: Philips.com global web redesign, ranked 4th best global corporate site in 2005
• Event lead: Philips Simplicity Event (Multiple Awards, Product Innovation), New York, 2005
• Inventor: Multiple global patents, 2005
• Featured: “New Value By Design” quarterly magazine, Philips Design, 2004
• Research manager and co-author: “The Future of Shopping” positioning paper, Philips Design, 2004
• Member: Design Research Council, Philips Design North America, 2003 – 2004
Comments made by Brian Regienczuk
- Thanks for sharing your story. Inserting visual examples of …
- I definately agree with your points and like the article. Ho…
- Thank you for reminding us about metaphors. The use of them …
- Love the article. Would love more links to and examples of b…
- Working on this now. Will follow up once it is written! Than…


