Dana Chisnell

Dana Chisnell

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Dana is an independent usability consultant and user researcher who founded UsabilityWorks in San Francisco, CA. She has been doing user research in one form or another since 1982.

Dana took part in her first usability test in 1983 while she was working as a research assistant at the Document Design Center. It was on a mainframe office system developed by IBM. Since then, she has worked with hundreds of study participants, for dozens of clients, to learn about design issues in software, hardware, web sites, online services, games, and ballots (and probably other things that are better forgotten about). She has helped companies like Yahoo!, Intuit, AARP, Wells Fargo, E*TRADE, Sun Microsystems, and RLG (now OCLC) perform usability tests and other user research to inform and improve the designs of their products and services.

Dana’s colleagues consider her an expert in ballot design, design for older adults, and plain language. (She says she’s still learning.)

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