Nathan Shedroff
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has been an experience designer for over twelve years. He focuses on developing experience and brand strategies for a variety of companies in various media, including: print, digital, online, and product design. He is a leader in Experience Design and several, related disciplines, including Information and Interaction Design.
He co-founded vivid studios, a decade-old pioneering company in interactive media and worked with Richard Saul Wurman at TheUnderstandingBusiness. He earned a BS in Industrial Design, with emphasis in Automobile Design, from Art Center College of Design in Pasadena, California.
Nathan was nominated for a Chrysler Innovation in Design Award in 1994 and 1999 and a National Design Award in 2001. He is currently a member of the AIGA Experience Design Group and the AIGA Brand Design Board.
Nathan teaches and speaks often at international colleges and professional seminars. He has written extensively on the subject, including, Experience Design 1, which explores common characteristics in all media that make experiences successful, and maintains a website with resources on Experience Design at http://www.nathan.com/ed. He can be reached via email at nathan (at) nathan.com.
