Boxes And Arrows : The Design Behind the Design

Zef Fugaz

58 Reputation points | Submitted 1 stories | Posted 7 comments

I AIM TO MAKE PRODUCTS AND SERVICES BETTER FOR CONSUMERS, FOR BUSINESS, FOR SOCIETY AND THE ENVIRONMENT

Zef is working towards designing for the ‘elimination of mice’ so in future his kids can just wink, shout or wave their hands around to do neat stuff online.

With a background in writing, television, radio and music Zef’s focus is ‘experience design’, which encapsulates strategy, user research, interaction design and information architecture.

Zef has well over a decade of experience developing new products, services, and user experiences for the web, desktop and devices. He has presented, and conducted workshops at conferences such as Webstock, Kiwi Foo Camp, ALGIM and GOVIS.

His work has won a number of international awards including the prestigious NN/G Intranet Award (2008). He has featured in Computerworld, Unlimited, Boxes and Arrows and Pavement Magazine.

Outside of work Zef runs a small record label and is working on ideas for social innovations using internet technology and social networks.

Blog: www.zefamedia.com
Twitter: @zefamedia

Stories written by Zef Fugaz

• Bring Your Personas to Life! [15 comments]

Comments made by Zef Fugaz

• Hi Chris - yes this technique does require some devotion fro… [0 points]
• I agree that wireframes are a technical document and that vi… [2 points]
• Here's my responses to some of the feedback so far: -------… [1 points]
• Nick Besseling said "...‘put yourself in a users shoes’ … [0 points]
• I see Cooper have just posted a new article on <a href="http… [0 points]
• Unfortunately the article on Boxes and Arrows was not accomp… [0 points]
• Thanks for the feedback. All I need to do now is find the ti… [0 points]