Alec Cochrane
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Alec is a Web Analytics Manager in the UK. He has worked for various eCommerce and publishing websites in his life. He enjoys looking at user interaction with websites and trying to get into the users mind to work out what they are trying to achieve on a website and why. Hw has used various different web analytics tools in his life. Alec likes to get deep down and dirty with the data - being very analytical it helps him spot trends and focus on areas that are important.
