Boxes And Arrows : The Design Behind the Design

Melissa Robison

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Melissa Robison is currently an account director and Partner at Threespot, a digital engagement agency. Follow her on twitter here. She has more than fifteen years’ experience leading the development of interactive, branding, marketing, and communication projects for clients such as Discovery Communications, ACLU, AARP, NPR, PBS, the Humane Society, the Smithsonian Institution, the Aspen Institute, and the National Wildlife Federation. As a Threespot account director and liaison between client and project teams, she defines strategic objectives, facilitates the development of creative concepts, and leads teams through the design and technical implementation.

Melissa is passionate about creating engaging and relevant user experiences. Prior to working at Threespot, she served as the senior new media producer at VisionFactory, an interactive design studio, where she managed the production of experiential media for Nortel Networks’ walk-through Executive Briefing Center. Melissa’s work – producing engaging, educational multimedia for the Briefing Center – contributed to its receipt of the Silver IDEA2000 Industrial Design Excellence Award in the Environmental Designs category.

As a former filmmaker and current photographer, Melissa instinctually knows how to grab the user’s attention and communicate a message effectively. She brings this experience and know-how to every project. She earned her bachelor’s degree in mass communication with a concentration in advertising, cum laude, from Virginia Commonwealth University. Melissa is also a social media expert. You can find her on Twitter, LinkedIn, Flickr, and Facebook.

She is also an accomplished event photographer and occasionally exhibits her personal photography in art shows and galleries. Visit her photography here.

Comments made by Melissa Robison

• Good article Kyle. I agree that the PDF Prototype is not ri… [0 points]
• Great and useful article! I do, however, agree with the last… [2 points]
• Thanks for the article! A form may not be the most exciting … [1 points]
• Thanks again for the article Afshan, Creating usable forms … [1 points]
• Afshan, In the form planning process, I usually try to scope… [1 points]
• Thanks Shiv, Good article. I remember seeing a LinkedIn vis… [2 points]
• Excellent article. I've created many different types of site… [1 points]
• Great article. I've been busy with work and just got a chanc… [3 points]
• Thanks for the article Karl, You provide good and specific e… [0 points]
• Anthony, Great article and excellent follow-up comments. I a… [0 points]
• Excellent article! Yes, a persona can end up being a forgott… [2 points]
• Nice Article. I conducted a QTUT last month for a client wi… [2 points]
• Greg, Good article! I was also inspired by Chet and Guy’s … [0 points]