http://www.boxesandarrows.com/person/99611 Sat, 05 Mar 2011 05:46:03 GMT Comments by Chris Geoghegan <p>Great article. The economists perspective perfectly describes the heart of the matter.</p> <p>I recently did a consumer survey for an application we are building for the one industry. One of the interesting results was that only 24% of people said they at least somewhat understood the existing 100 point rating system for wine. Additionally, 48% of people say they never use online rating systems to make purchasing decisions.</p> <p>I think what this tells me is that, some people (maybe about a quarter of the population) find rating systems irrelevant to their decision making. It&#8217;s just not how their wired. Moreover, some who use rating systems will be more intrigued by the individual comments than the overall numerical rating. A rating system is part of a larger system, and the larger system needs to take this into account.</p> http://www.boxesandarrows.com/view/on-a-scale-of-1-to-5#content_49138 http://www.boxesandarrows.com/view/on-a-scale-of-1-to-5#content_49138 Sat, 05 Mar 2011 05:46:03 GMT Chris Geoghegan