Matthew Wright — Sat, 28 Jul 2007 01:24:21 GMT

The idea of using information architecture to affect change at business level is extremely interesting. I’ve worked on several very large government projects, where using the tail (websites, applications, processes) to wag the dog (facilitate and create change within an organisation) is very often the only approach available, considering many of us don’t have access to government ministers, and that organisations such as these are just so political (no pun intended). Building strategic relationships with ‘mid level’ representatives by continually delivering great products does provide the opportunity to implement a kind of ‘gaijin’ approach to change, but it’s an environment that is notoriously difficult to predict. I’ve seen it work more than once, but its a long process. Great article though, and an interesting set of comments.

Boxes and Arrows: Comments by Matthew Wright