Nancy Frishberg — Fri, 07 Jan 2011 19:41:19 GMT

Delighted to see playful techniques promoted. For tapping into people’s tactile sensibilities, storytelling and collaboration, I have urged “Prototyping with Junk” (Interactions, Jan-Feb 2006) as a way to create very rough 3D prototypes that can be shared with a group. The article is accessible at http://portal.acm.org/citation.cfm?id=1109086&coll=po… ; ACM registration is required.

Let me also draw readers’ attention to an important difference between the techniques mentioned above, and those advocated by Luke Hohmann (sic) in his Innovation Games® website, book and training: Hohmann urges product teams (represented by marketing, engineering, executive management, customer service, and any other relevant stakeholders) to take the role of observers, be active listeners and notetakers, while the players are the customers and users of the product or service. A great way to listen to customers!

Boxes and Arrows: Comments by Nancy Frishberg