Frank Ramirez — Fri, 26 Jan 2007 14:52:46 GMT

Yes, this is important. Metaphors are great for communicating our inventions to our future customers and they help us keep our focus during design and implementation.

Anything B&A can do to widen (not just deepen) our T-shapes is good IMO. This article will explore one link between design and marketing/business strategy, which is probably of growing importance to many old-school IAs looking to step it up.

Frank Ramirez — Tue, 03 Apr 2007 00:10:09 GMT

Micheal – great article! I particularly like how you plotted the stakeholders on the chart. How do you plan to use this chart once it’s created? Looking forward to pt.2.

Boxes and Arrows: Comments by Frank Ramirez