http://www.boxesandarrows.com/person/8340 Thu, 17 May 2007 05:13:23 GMT Comments by Tim Yeo <p>Hi Andrea.</p> <p>This statement seems rather contentious:<br />&#8220;The length of the average site visit, in both time and pages viewed, also provides verification of the brand experience&#8230;.....Similarly, by considering content groups of similar pages, measuring the depth or breadth of visits to each content group can assess how engaging the users find the experience.&#8221;</p> <p>It&#8217;s contentious because users who spend a long time on a site + going deep and across many content groups could simply be users who can&#8217;t find what they want. In this case, the site is not providing an engaging experience, but an annoying one.</p> <p>Just using web analytics, do you think there are any other ways of looking at the data and being able to distinguish between users who are truly engaged and users who are simply lost?</p> <p>What do you think?</p> http://www.boxesandarrows.com/view/metrics_for_heu#content_7867 http://www.boxesandarrows.com/view/metrics_for_heu#content_7867 Thu, 17 May 2007 05:13:23 GMT Tim Yeo