Adam Landrum — Tue, 31 Jul 2007 20:15:53 GMT

I confess: I was one of those who harped, “Above the fold, above the fold!” But after becoming a beta user for www.clicktales.com (which records users activities and let’s you actually watch them using your site), I observed that every single user scrolled when interacting with my site.

Yes, it’s intuitive that more important items should be above the fold—or at least closer to the top—but the myth that has been busted from me is that of usability guru, Jakob Nielsen, who stated at some point that “50% of users don’t scroll.” That is a myth that, if it ever was, no longer holds true.

Great article. Thanks for affirming what I thought the case already was about “the fold of the screen.”

Boxes and Arrows: Comments by Adam Landrum