Boxes and Arrows: Comments by Adriana Iordan

Adriana Iordan — Mon, 21 May 2007 19:26:51 GMT

Also: * Adding Header Tags * ALT tags for images * Link Titles * bulleted lists and tables * w3c and SEO

Adriana Iordan — Thu, 15 Mar 2007 10:27:48 GMT

Sorry for the late reply.
Yes, HTML pages are easy, that’s why I wrote another article about search engine optimization of Flash content:
http://www.avangate.com/articles/flash-seo_55.htm
I am aware of the level of your audience. The article I mentioned was just basic information that I intend to take as a starting point.

Adriana Iordan — Thu, 15 Mar 2007 11:17:23 GMT

Sorry for the late reply.
Yes, I have often worked with technical writers who, when asked why their manuals are not easy to use, they reply: “Come on, nobody reads the technical documentation”. I don’t have all the information to write such an article, but I am really interested to read an article on how important is the software documentation from the user’s perspective. What do they tend to read? How are they searching the information they need in a documentation? What makes a usable documentation?

Adriana Iordan — Wed, 31 Oct 2007 12:07:44 GMT

Great article. I recently interviewed Avinash Kaushik on how to measure the success of an e-commerce website.

From the interview, when asked about the most important metrics: “Behavior: Loyalty, Recency, Depth of Visit and Length of Visit, Bounce Rate, Top Entry Pages, Top Referring URLs and Search Keywords.
Experience: Task Completion Rates, Likelihood to Recommend.” (http://www.avangate.com/interviews/avinash-kaushik_7.htm)
He is also insisting on improving the user experience with A/B Testing, Multivariate testing and web analytics.

I think this should be the NEW Web Analytics. The major attention it shouldn’t be only concentrated on what actions users are performing on a website but also on the cause of the actions and on what they are trying to accomplish.