http://www.boxesandarrows.com/person/502 Fri, 26 Jan 2007 14:52:30 GMT Comments by Maura Vij <p>I really enjoyed this article and learning about Rosenfeld Media.</p> http://www.boxesandarrows.com/view/lou_rosenfeld_eats_his_own_dog_food#content_2553 http://www.boxesandarrows.com/view/lou_rosenfeld_eats_his_own_dog_food#content_2553 Fri, 26 Jan 2007 14:52:30 GMT Maura Vij <p>While eye tracking has been around for 100+ years, it has mosty been used in basic research in cognitive science. There is not a great deal available on the application of eye tracking to user experience research, especially the more pragmatic type of research that has to provide actionable outcomes to improve a product right away. User Centric staff have developed and are continuing to refine a systematic approach to using eye tracking to study user experience. We are starting to create guidelines: when to use eye tracking and when not to use it, what measures and tactics are appropriate for what types of problems. Our article would attempt to extrapolate our learnings from a few of our past studies.</p> <p>Best regards,</p> <p>Maura Vij<br />User Centric<br /><a href="http://www.UserCentric.com" rel="nofollow">www.UserCentric.com</a><br /><a href="mailto:mvij@usercentric.com" rel="nofollow">mvij@usercentric.com</a></p> http://www.boxesandarrows.com/idea/view/2548#content_2631 http://www.boxesandarrows.com/idea/view/2548#content_2631 Fri, 26 Jan 2007 14:52:34 GMT Maura Vij