Andrew Spencer — Fri, 26 Jan 2007 14:52:48 GMT

I really love the idea of narrative in Web design. Much like the other “commenters”, I have been using this concept without knowing that it was something everyone else was doing, or better, writing articles about and formalizing. It just makes natural sense to me that if you’ve developed scenarios to think about who will be using a system that you might take it a step further and bring those people to life.

I often present my scenarios back to the clients and find it creates a real “ah-hah” moment when it comes to justifying the process. I’ve just moved to the UK and am in an environment where our design teams are hard pressed for time to develop their creative concepts and this narrative approach is the perfect way to buy more time – internally and externally.

One problem…. the link to the larger version of the image is broken. I’d like to take a closer look at it. Is that still available?

Boxes and Arrows: Comments by Andrew Spencer