Richard Bye — Fri, 20 Apr 2007 20:06:54 GMT

Great idea. Most project managers I interact with are unaware that user-centred systems design exists! A couple of high profile projects have hit on the idea of using personas to inform the design process before purchasing technical solutions, so I’m keen that we squeeze the maximum value out of this opportunity. Understanding other IAs experiences of some of the potential pitfalls and opportunities for quick wins would be really useful.

Richard Bye — Fri, 20 Apr 2007 20:16:55 GMT

In high pressure, high constraint environments personas are a key tool to bridge the gap between user requirements and management decisions. Integrating real user data to inform the development of these (often)mythical beasts has to be a good thing, doesn’t it?

Boxes and Arrows: Comments by Richard Bye