Boxes and Arrows: Comments by Mitch Hazam

Mitch Hazam — Fri, 01 Jun 2007 06:13:07 GMT

It’s interesting to see that such an old school print term like the fold still is being used in a modern day design world such as the web. I would be very interested in seeing how the concept of the fold is being addressed and overcome in many successful web sites. The concept of grabbing the viewer with a brilliant “above the fold” has always been a vice to get the user engaged; I would be curious to see if this idea still applies in the ever changing web world.

Mitch Hazam — Thu, 14 Jun 2007 20:28:11 GMT

Prototyping is integral in producing good UI and designs at the get-go, however, it is always a struggle to figure out what’s the best method and/or tool. I’ve seen a constant struggle between taking UI to development and trying to test a partially built prototype to get feedback before too much is invested in a final product. This always leads to problems with the prototype having limitations and the true impact of the design being side-stepped for testing purposes. I’d love to see any ideas in regards to prototyping that are efficient and effective, from tools, to methods.

Mitch Hazam — Thu, 14 Jun 2007 20:26:53 GMT

Just a slight issue I have and I encounter it often on various sites. Please set the background color to white if you want a white background display. Many of us out there have our program background default color to not be white and a page like this is very disjointed when there is no defined background color. It seems to be a very common oversight most people make when building a white background site.

Mitch Hazam — Thu, 09 Aug 2007 15:12:09 GMT

This article is both inspiring and reassuring. The hardest part of web design and user interface design has been convincing people (clients, product owners) that users will flow through content if the design is compelling; just like someone working their way through a newspaper or analyzing a great painting or sculpture. Design is meant to stimulate and guide the user to the desired end result. The fold has always been considered a brick wall to many designers and this insightful study of how the users are really investigating the web helps to tear down the wall. I do hope everyone prints this out and mysteriously places it on the desk of any client or product owner :)

Great article.