Chris Avore — Fri, 25 Jun 2010 20:58:15 GMT

There are huge opportunities to increase adoption and engagement in these strong, weak, and temporary ties. Unfortunately, in many of the off-the-shelf social or collaboration platforms I’ve seen (my experience is limited to enterprise social tools), the ability to recognize and target interactions based on how well people may know each other is a pipe dream.

Um, check that: a pipe dream would suggest some of these providers are aware of the opportunities that exist in those relationships. In fact, I find many of these providers/vendors/etc expect us to be wowed just to be able to add *friends* or *colleagues* because Facebook and LinkedIn do it. Hopefully as these products continue to mature and react to more innovative entrants into the market, we’ll see greater functionality in reputation scoring and relationship management.

Until then, without sounding like I’m giving up, I feel like my hands are tied to the technology my clients have agreed to long before UX types like myself enter the picture.

Boxes and Arrows: Comments by Chris Avore