Vincent Au — Tue, 11 Aug 2009 14:38:40 GMT

In our IA/Design process, we often have to stop and think, “hmmm…. will there be enough content to fill this space?” Or, “Will this space be enough for the likely amount of content?” We work with our clients to try and answer these questions because at the end of the day, we want a site that looks good just as much as they do. We are lucky enough to have good relationships and are in the enviable position of often saying “Sorry, but that copy just won’t fit without making it look terrible.” Of course, they don’t listen ALL the time, but often enough where we aren’t constantly tearing our hair out.

Communication is key.

Boxes and Arrows: Comments by Vincent Au