Kelly Ledger — Sat, 05 Mar 2011 05:58:40 GMT

Hi Afshan, pity I didn’t read this article last year! I’ve just come out of a project redesigning the webmail service of an ISP here in South Africa. Our challenge was not so much on enticement to sign up but getting users of the previous service to buy into the new and “improved’’ version that we believed added much benefit. Our experience is that users are resistant to change, skeptical of anything “new and improved” and were vigorously apposed to some changes that we, in our testing, found simple and pragmatic. This is what I love about designing user experiences – learning more about users and entertaining their goals and viewpoints.

I’m looking forward to your next installation.

Kelly Ledger — Thu, 25 Jun 2009 10:18:42 GMT

What a great idea! I see there’s none in Africa and have started gauging interest in Cape Town. Hopefully we’ll be onboard soon.

Boxes and Arrows: Comments by Kelly Ledger