Jason Pryslak — Wed, 09 Apr 2008 14:20:46 GMT

This is a great idea with great timing. The low barrier to entry for these micro-blogging formats are really beginning to have an affect on the the self-publishing landscape. The fact that Facebook went from a tool for college students to the way 30-somethings connect with friends and colleagues is partly due to this twitter-esque simplicity. It deserves a closer look from a smart writer like Robert. I am excited for this Idea.

Jason Pryslak — Thu, 07 Aug 2008 13:47:21 GMT

This is one of the meatiest articles i’ve seen on the subject! Your examples are really great. The conversational execution of the Bond site reminds me of hours and hours of playing games like Hitchhiker’s Guide to the Galaxy. A compelling story (even the simplest one) can really suck you into an experience. Video games have been trying build compelling stories and experiences for a long time and the connection to the digital marketing world should never be overlooked.

Another way to look at this could be to assess one’s site with a lens of “would this be a compelling video game?”. Static pages of marketing text would look pretty dull from that perspective.

Boxes and Arrows: Comments by Jason Pryslak