Lori Chako — Wed, 18 Mar 2009 17:05:05 GMT

This would make for an interesting research project to test out further.

While I recognize the importance of contextual design it is very challenging for a broad audience such as on a global corporate website – best practice design and innovation (as defined by Western standards) are not optional. My experience has been that the content – messaging and language translation are more important than the metaphor.

The industry standards described in the article have in many ways leveled the field for how we interact online (at least in the business world). Emerging countries, companies, etc., looking to do business in the global market need to get up to speed in how that world works – this may sound like technological imperialism – but how do we do this without dumbing-down (my apologies for the pejorative) of the design to meet the lowest common denominator?

Boxes and Arrows: Comments by Lori Chako