http://www.boxesandarrows.com/person/2669 Sun, 05 Aug 2007 20:33:07 GMT Comments by andy EDMONDS <p>A critical variable missing from this dialog is the &#8220;bounce rate&#8221;, or the number of people who leave the site on the same page as they enter it. This number can range as high as 50% for sites that get visitors from natural search or <span class="caps">PPC</span>.</p> <p>The fold is a pivotal point in this scenario, as the content above the fold has to convince the user that the page has value for the current information need.</p> <p>On the other hand, I fully endorse the conclusion that splitting articles into multiple pages has no basis in usability and is in fact a user negative, while alas, a revenue positive design choice.</p> http://www.boxesandarrows.com/view/blasting-the-myth-of#content_10952 http://www.boxesandarrows.com/view/blasting-the-myth-of#content_10952 Sun, 05 Aug 2007 20:33:07 GMT andy EDMONDS