Cheryl McLeod — Fri, 02 Jan 2009 15:42:47 GMT

Rachel,

Thanks for the enlightenmentHmmm…I did not know there existed an actual titled position for one of the many hats I where for our small but rapidly growing digital marketing agency. Among these hats, my actual titles of sr. copy writer and marketing strategist, have naturally evolved into a content strategy outlook. It’s become the most automatic thing for me when we take on a new client for any type of venture (digital marketing, web development, PR, etc.) to analyze the layout and make up of their current site content, review the competition and market content situation, and devise a content plan to address the goals of our client, the target audience’s needs, and what the search engines like to see. I do this whether editing client content for a new site, writing the site from soup to nuts, or creating ongoing SEO/SEM strategy over time. I sometimes even take a step into the world of the IA. It’san art and science of balance and proportion, to say the least! Thank you for a provactive piece. By the way, I saw in your bio info that you like ‘inherently funny words’...me too and just words in general such as ‘plethora’..always fun to use in a sentence. Share some of your favorite words with us. Cheryl McLeod,Digital Surgeons, New Haven, CT.

As someone who is just growing into this role, I see the power of what you and other talents bring to the venture. Whether it is a full time position or one important ‘hat’ you where—this role of Content Strategist is essential

Boxes and Arrows: Comments by Cheryl McLeod