Caroline Jarrett — Tue, 02 Dec 2008 22:43:11 GMT

Hi Dana

Loved the article. It’s good to have a tidy checklist to help remind us, and our clients, of the value of our participants.

Another tip to share: if you’re working with a recruiter, ask their opinion about how hard or easy it will be to recruit the participants you want. That can be a valuable piece of information about whatever it is you want to test. If recruiting is hard, could be that the precise participants don’t really exist, or it could be that they’re not as interested in the product/site/whatever that you are offering as you hoped they would be.

Cheers
Caroline

Caroline Jarrett — Sat, 05 Mar 2011 05:58:31 GMT

Hi Afshan

Enjoyed your article and I’m looking forward to the next instalment.

Many of the points you have made relate to what I call the ‘relationship’ of the form: the way that the form has to exist within the relationship between the user and the web site, balancing the user’s reasons for filling in the form and the organisation’s reasons for asking for the data.

As you mention, sites often just assume that the user will want to engage with the form – wrongly. I love your way of putting it: luring users into wanting to engage.

I’ll be linking back to this article from my forms advice wiki: http://formsthatwork.editme.com

Best
Caroline Jarrett

Boxes and Arrows: Comments by Caroline Jarrett