David Poteet — Mon, 18 May 2009 20:44:30 GMT

sorry all line breaks lost when I submitted this story idea.

David Poteet — Thu, 10 Sep 2009 05:00:09 GMT

Spot on Christopher. Your analysis of WHY this happens is consistent with our experience. It’s a huge issue especially when you are designing for a CMS that will largely rely on client-supplied content. Is it just me or does it seem like a lot of clients place less emphasis on copy in a web environment than they would for a traditional advertising campaign? I think we could do a lot more to sell them on the importance of and value of a great writer as part of the creative team.

When we work with large institutions with thousands of pages of content in questionable shape, we usually have to focus on teaching them how to make it better rather than doing it for them. That’s a challenge but it’s been worthwhile.

Boxes and Arrows: Comments by David Poteet