Ray Sharma — Tue, 23 Aug 2011 09:07:14 GMT

Great article – In addition, I am intrigued to find out how much of this approach you are or have implemented and what were your SWOT outcomes – a follow up article I think. One of the biggest oxymorons is that Agile promotes leveraging those who know best how to implement technology/solution rather than those who define what should be implemented. Clients and other business units including UX, who are much more focused on the ‘what’, are being over shadowed today. As with many other evolved industries such as motoring, this will change where research, ideas and the market define what to build rather than technology alone. However, I suspect we need more UX business type people to help drive this, people who talk business, understand ROI and value and can sit with mangers, directors and CEO’s if not become them.

Boxes and Arrows: Comments by Ray Sharma