http://www.boxesandarrows.com/person/206161 Fri, 18 Jun 2010 21:34:08 GMT Comments by anu ramaswamy <p>Love the article! What is particularly valuable in this is the recognition that there is the stakeholder vs. user balance that is extremely challenging in internal IT. I am passionate about changing the way internal IT works, to make user centered design second nature to software development in corporate IT, and I am often frustrated with how we in the UX community seem to have given up on corporate IT. Agreed, it is an uphill climb, but, more than 50% of software is made by corporate IT, and if we ignore such a large segment of users, it means our passion for creating a better world for software users is conveniently limited to the space where it is easy to sell the need for UX&#8230;right? I hope we do a lot more to making business stakeholders understand the value of user experience in internal software.</p> http://www.boxesandarrows.com/view/making_personas_more_powerful_details_to_drive_strategic_and_tactical_design#content_55422 http://www.boxesandarrows.com/view/making_personas_more_powerful_details_to_drive_strategic_and_tactical_design#content_55422 Fri, 18 Jun 2010 21:34:08 GMT anu ramaswamy