Sean McBride — Sat, 05 Mar 2011 05:47:35 GMT

I disagree with your assessment of Amazon’s “Most helpful positive and negative reviews” feature. It’s not important that the two reviewers aren’t judging the product by the same metrics. In fact, I’d say it’s desirable. The questions that this answers are “What things did a trustworthy person like?” and “What things did a trustworthy person not like?” Then, the potential buyer can compare the priorities of those two reviewers to their own and decide which factors they think are most important. This mirrors real life. I ask multiple people their opinions about an important decision so that I can see how different people think about the same problem.

Boxes and Arrows: Comments by Sean McBride