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    <title>Boxes and Arrows: Comments by Louise Hewitt</title>
    <link>http://www.boxesandarrows.com/person/1758</link>
    <pubDate>Tue, 03 Apr 2007 14:24:09 GMT</pubDate>
    <description>Comments by Louise Hewitt</description>
    <item>
      <description>&lt;p&gt;Thanks Jamie &amp;#8211; yes, it&amp;#8217;s exactly this cognitive processing that I&amp;#8217;m seeking to understand (coming from a copywriting not psychology background!) and some simple methods of integrating the knowledge that&amp;#8217;s out there into our estimations of user responses when designing (and in particular redesigning) web activities.&lt;/p&gt;

	&lt;p&gt;The negative implications you mention &amp;#8211; what gets in the way &amp;#8211; are, I think, particularly important.&lt;/p&gt;

	&lt;p&gt;Louise.&lt;/p&gt;</description>
      <link>http://www.boxesandarrows.com/idea/view/4067#content_5795</link>
      <guid>http://www.boxesandarrows.com/idea/view/4067#content_5795</guid>
      <pubDate>Tue, 03 Apr 2007 14:24:09 GMT</pubDate>
      <author>Louise Hewitt</author>
    </item>
    <item>
      <description>&lt;p&gt;Fantastic and invigorating article. Thank you for posting.&lt;/p&gt;

	&lt;p&gt;Lou.&lt;/p&gt;</description>
      <link>http://www.boxesandarrows.com/view/design-for-emotion#content_28902</link>
      <guid>http://www.boxesandarrows.com/view/design-for-emotion#content_28902</guid>
      <pubDate>Fri, 15 Aug 2008 09:18:35 GMT</pubDate>
      <author>Louise Hewitt</author>
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    <item>
      <description>&lt;p&gt;Hello,&lt;/p&gt;

	&lt;p&gt;I&amp;#8217;m a big fan of building pattern libraries for clients / teams. They are an excellent way to create a collaborative environment &lt;span class="caps"&gt;AND&lt;/span&gt; develop best practice, without continually nagging developers about UI issues that they would rather have prescribed.&lt;/p&gt;

	&lt;p&gt;Anti-patterns are useful in a more &amp;#8216;web-wide&amp;#8217; environment, but holding up good examples can be more persuasive than condemnation. In a new library, this might mean wireframing UI designs but over time can evolve into team-built interface screenshots &amp;#8211; why not credit the developer/designers too.&lt;/p&gt;

	&lt;p&gt;On the issue of categorizing &amp;#8211; discovery is all important. If the audience for the library are time-poor developers, then it is essential that you create categories that they can easily anticipate: Content, subject, delivery or level ought to be decided by the users of the library, not the creators.&lt;/p&gt;

	&lt;p&gt;Nice article, touched a nerve!&lt;/p&gt;</description>
      <link>http://www.boxesandarrows.com/view/ui-pattern#content_40277</link>
      <guid>http://www.boxesandarrows.com/view/ui-pattern#content_40277</guid>
      <pubDate>Tue, 28 Jul 2009 20:22:57 GMT</pubDate>
      <author>Louise Hewitt</author>
    </item>
    <item>
      <description>&lt;p&gt;Hi,&lt;/p&gt;

	&lt;p&gt;Adding my thanks for the article. As a UX with a social anthro and copywriting background, the cog sci field often gives me the terminology I need to support my recommendations (everyone loves terminology right?) and this is a lovely summary of the key topics.&lt;/p&gt;

	&lt;p&gt;Transference is the area I often find most difficult to express &amp;#8211; the notion that what your users have experienced before needs to be anticipated, and then those expectations either met or manipulated depending on your goal (there is a place for uncomfortable, challenging interfaces &amp;#8211; just not many places).&lt;/p&gt;

	&lt;p&gt;More!&lt;/p&gt;</description>
      <link>http://www.boxesandarrows.com/view/cognitive_psychology_ia_from_theory_to_practice#content_49287</link>
      <guid>http://www.boxesandarrows.com/view/cognitive_psychology_ia_from_theory_to_practice#content_49287</guid>
      <pubDate>Mon, 07 Dec 2009 21:20:58 GMT</pubDate>
      <author>Louise Hewitt</author>
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      <description>&lt;p&gt;Great article and easy to transfer to clients / managers. Many intranets are stepping into this realm, and typically suffering while they learn the lessons of appropriateness, how to encourage participation, moderation, and maintenance.&lt;/p&gt;

	&lt;p&gt;This article is a lovely summary of the key point of good social media experience. Thanks Erin.&lt;/p&gt;</description>
      <link>http://www.boxesandarrows.com/view/5-steps-to-building#content_49625</link>
      <guid>http://www.boxesandarrows.com/view/5-steps-to-building#content_49625</guid>
      <pubDate>Sat, 17 Apr 2010 13:17:05 GMT</pubDate>
      <author>Louise Hewitt</author>
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