Elle Yoffee — Tue, 20 May 2008 21:52:12 GMT

As a fellow content strategist, I find myself hearkening back to your article again and again for inspiration in terms of advising clients why they need content strategy. I find it ironic (and sad) that while many organizations at least see the need for someone in the form of a writer or editor, they rarely put any resources into actually creating a fully developed, UX-centric content department that supports the real needs of users by creating a strategy for content development. After working at some highfalutin organizations, more often than not what I see is siloed business departments creating rogue content and posting it willy-nilly on an intranet or (gasp!) their Website. I enjoy helping my clients give rhyme and reason to the process of content creation, categorization, and presentation—and then formulating a strategy they can use moving forward, without my help.

Boxes and Arrows: Comments by Elle Yoffee