Aaron Cooper — Mon, 03 Mar 2008 20:08:03 GMT

I’m sure this book will be an excellent resource. I can’t wait to get into it.

I’ve often wondered how audience segmentation plays into or serves a purpose as a companion to mental modeling. Specifically, do you recommend creating different mental models for different audience segments, or do you roll the behaviors, motivations and needs of all relevant audiences into a single, all-encompassing mental model (perhaps somehow earmarking audience crossover using icons/colors within the mental model?).

Does anyone have thoughts on this question, or is this in any way addressed within this new book? Thanks.

Aaron Cooper — Thu, 17 Feb 2011 15:25:10 GMT

Also, note how the introduction of app groups/folders within the iOS introduced some interesting app launch transition challenges. That is, if you combine apps into groups as I do, the app launch transition is necessarily different than what is shown in this article in regards to ” illusion.” Try it out on your iPad and watch carefully as you launch an app from within a group.

Perhaps this speaks to keeping transitions simple to accommodate scaling and changes to OS design patterns. Some illusion may be warranted, but more complex transitions may limit scalabilityif they rely on surrounding context in the OS. Not a bad thing, but something to keep in mind. Some transition patterns are perhaps more timeless and bulletproof than others.

Love the emphasis you’ve brought forward here. As somone with animation, film editing and industrial design experience I often comment on the need for designers to consider the ways we can orient and enrich the experience in tangible ways that keep the UI out of the way of content while adding to the elegance and inherent ambience of the solution.

Boxes and Arrows: Comments by Aaron Cooper