Aaron Cooper — Mon, 03 Mar 2008 20:08:03 GMT

I’m sure this book will be an excellent resource. I can’t wait to get into it.

I’ve often wondered how audience segmentation plays into or serves a purpose as a companion to mental modeling. Specifically, do you recommend creating different mental models for different audience segments, or do you roll the behaviors, motivations and needs of all relevant audiences into a single, all-encompassing mental model (perhaps somehow earmarking audience crossover using icons/colors within the mental model?).

Does anyone have thoughts on this question, or is this in any way addressed within this new book? Thanks.

Boxes and Arrows: Comments by Aaron Cooper