http://www.boxesandarrows.com/person/1342 Fri, 26 Jan 2007 14:53:15 GMT Comments by Saravjit Singh <p>I teach Analytical Decision Making to <span class="caps">BBA</span> students.<br />Your article is really good and it will help me to better illustrate the significance of paradigms and their use in business decision making.<br />Thanks!</p> http://www.boxesandarrows.com/view/paradigm_dissonance_a_significant_factor_in_design_and_business_problems#content_3593 http://www.boxesandarrows.com/view/paradigm_dissonance_a_significant_factor_in_design_and_business_problems#content_3593 Fri, 26 Jan 2007 14:53:15 GMT Saravjit Singh <p>I have not read the book &#8211; but must get a copy.<br />As a markeeeter with 40 years of experience in industry and teaching, I agree that sophisticated buyers buy because of thier experiene with a brand. It is up to the marketeer to enhance this experience at every touch point. One slip and the customer has had a bad experience that he is unlikely to forget when he next has need to buy a product.<br />This has great significance in design of internet technology related solutions for buyers &#8211; sadly most designers do not keep this in mind when detailing their design (No one may have told them that God is in the details).</p> http://www.boxesandarrows.com/view/why_we_buy_the_science_of_shopping#content_3594 http://www.boxesandarrows.com/view/why_we_buy_the_science_of_shopping#content_3594 Fri, 26 Jan 2007 14:53:16 GMT Saravjit Singh