Samantha Diegutis — Tue, 20 Nov 2007 16:03:18 GMT

It’s a shame the Site Abandonment is not more heavily publicised. Gone are the days when site owners are only concerned with the loading time of a web site being under 8 seconds. Gone are the days when site owners are only concerned with how usable their website is and that their products can be readily viewed or purchase ont heir site.

What they should NOW be VERY concerned about is how closely the site abandonment metric is related the ABILITY-TO-CONTACT-A-HUMAN-BEING metric – Many companies out there have made their website so very advanced that they have made it virtually impossible to find the simplest thing – a contact number for a person.

I wonder how many people out there have gone to a website for a telephone number so that they can talk to a human being – and no matter how flash or advanced the website is they dont find anything. THAT should be the focus of attention these days.

Fickle, us Humans; we want automation, but we want Joe Smith’s personal desk phone number if we get stuck.

And as ever, the largest corporations are the largest culprits, without mentioning any names micro~cough~soft.

Boxes and Arrows: Comments by Samantha Diegutis