Alexandra Fletcher — Sun, 18 Nov 2007 15:58:45 GMT

This is a great article, very helpful!
Working with (and for) non-profits is always both gratifying and challenging… when anyone working on a project is passionate about the mission, opinions become difficult to manage – especially when they’re conflicting! Your point about IA’s being valuable to non-profits is very valid, because it’s so vital to always keep in mind the mindset of the outside audience visiting for the site for the first time with the intent to donate or volunteer. It’s so easy for marketing teams to get lost in other goals and needs of the site when working in an environment where money and resources are always limited.

Boxes and Arrows: Comments by Alexandra Fletcher