Albert Borrero — Tue, 16 Oct 2007 01:27:51 GMT

One of the most baffling situations facing large international or global non-profit and development agencies, is facing many sets of stakeholders who are at many times at the opposite ends of the of the organization’s value chain. These stakeholders are a diverse set of users—inside and outside the organization—who may require a broad range of experiences based on their interests interacting with the organization—be it with Web or analog interfaces.

This article might want to touch on almost “schizophrenic” tendencies of organizations who have multiple stakeholders and users. In most instances that I observed, these kinds of organizations, who in a desire to provide meaningful UX to its communities, find difficulty focusing on stakeholders who need its attention and priority.

Where is the line drawn? What is and should be the organization’s focus? Is responsiveness to one set of users necessarily an expense of another set? Lots of questions that may have constructive answers which perhaps is interesting to cover in this article.

Boxes and Arrows: Comments by Albert Borrero