Paul Minty — Mon, 01 Oct 2007 11:11:08 GMT

Thanks for sharing this great story. Our first studio website in 2002 used a London metro map as both the site structure and as the visual navigation system. We were building a promotional website and wanted to convey the idea of a story or journey towards becoming our customer. We do it different now; but you’ve inspired me to take another look at this way of structuring websites!

Boxes and Arrows: Comments by Paul Minty