joanne hippolyte — Fri, 26 Jan 2007 14:52:56 GMT

having only just come across this article some years after it was written, I think all of what is said is still very relevant today. One thing I would like to add is that, we as design practitioners need to take some responsibility as to how we communicate and utillise user centered methodology and demonstrate its value beyond project benefits. We have come up with a way of doing precisley this which we call proposition design. We use visual techniques to analysise business problems. We then use design led analysis to create tactical product innovation strategies to help companies actively navigate through markets, or create new markets etc. and optimise their internal systems. We have created a number of techniques which optimise the design process and signifcantly speed up time to market whilst reducing risk. this was done by doing precisely what you suggested which is radically re-thinking the role research & design play within business dynamics. Our understanding of implementation and delivery is the catalyst that allows us to do this. Thank you for a great article and I hope you have managed to get this out to a wider audience;-)

Boxes and Arrows: Comments by joanne hippolyte