deneva go — Fri, 31 Aug 2007 18:50:55 GMT

Treating nomenclature as part of the ‘brand’ makes sense. The nomenclature is the conversation the site/software is having with the user and reflects a particular culture. It can be related to the ‘language’ or culture of the target user group or the culture which the brand is attempting to convey.

However, I strongly believe that the nomenclature is a secondary step in user experience. The primary point is deciding that you want a shopping cart at all.. who cares at first glance what it is called. The secondary point is working closely with marketing or the appropriate departments and user’s to understand what the brand is trying to convey and what experience will give the desired effect. Nomenclature should be suggested by the branding. The user experience should not be compromised from this because the user experience is primarily functional and secondarily form. Branding is a kind of ‘form’ for the user experience, thus it is of secondary concern.

There is a lot to be learned within the realm of basic user experience already much less getting into the form of it. The bones of the beast must be in place before it can have a body which takes on a form of any sort.

Boxes and Arrows: Comments by deneva go