http://www.boxesandarrows.com/person/1049 Fri, 26 Jan 2007 14:52:54 GMT Comments by mark schraad <p>Great review of the book and the concept. Even better would be an additional explanation that this is the newest of technology frontiers for the market or design researcher. Using predictive markets can provide incentive driven feedback for products and services &#8211; often with more accuracy than surveys and interviews. It can also be very effective at drawing tacit knowledge from an engaged sales force or distribution personnel.</p> http://www.boxesandarrows.com/view/communicating_c#content_3084 http://www.boxesandarrows.com/view/communicating_c#content_3084 Fri, 26 Jan 2007 14:52:54 GMT mark schraad <p>Alan,</p> <p>The problem with writing rules and publishing them in books as Nielson is so prone to do, it that behavior and the market dynamics change. It is great bait for those looking for a simplistic solution, but things do change. We still have to think and grow.</p> http://www.boxesandarrows.com/view/blasting-the-myth-of#content_10830 http://www.boxesandarrows.com/view/blasting-the-myth-of#content_10830 Tue, 31 Jul 2007 17:26:34 GMT mark schraad