http://www.boxesandarrows.com/person/10064 Thu, 09 Aug 2007 15:28:11 GMT Comments by Michael McWatters <p>Just this week, a client asked us to modify their home page to move a few links above the fold.</p> <p>We first asked if they would tell us, using their tracking tools, if those below-the-fold links were getting fewer hits than their sibling links above the fold.</p> <p>Turns out those below-the-fold links are doing as well as the above-the-fold links. The client is saved several thousand dollars, we get to focus on what really matters, and site visitors don&#8217;t have to deal with an overwhelmingly packed user interface.</p> <p>The lesson: first test to see if you need to move things above the fold or not.</p> http://www.boxesandarrows.com/view/blasting-the-myth-of#content_11059 http://www.boxesandarrows.com/view/blasting-the-myth-of#content_11059 Thu, 09 Aug 2007 15:28:11 GMT Michael McWatters