Article Idea:
User Experience - The 21st Century Way of Winning Customers!!
suggested by Praveen Kumar Verma on 2007/04/24
Have you ever wondered why do you like to sit and sip a cup of coffee at Barista and Café Coffee Day even when it is expensive? Have you ever thought why a dinner in a 5-Star restaurant is costlier than your neighborhood food outlet?
Despite the heavy damages we incur on our pockets, we still want to go to these outlets. Why? Because, we are engaged in an experience – According to Macromedia, “Experience is a series of memorable events that engage the consumer in a very personal way”. The phenomenal experience that we get at these places while doing trivial things makes the interaction with the business feel special. The experience is what differentiates Barista from a local Chai shop and a 5-Star restaurant from a local Dhaba.
Great experiences are hard to quantify, but we all know when we are having them. They are the memorable events that give shape to our lives. Creating a positive experience is difficult but not an impossible task if we are well aware of our user. In fact in the era of highly competitive market and plethora of brands and products, user experience has become a key differentiator and value builder for organizations.
Want to see this idea turned into a story?
2 people said yes. | 0 people said no.
Alexander Muir
10 Reputation points
Posted 2007/04/24 @ 08:46AM with
I’d like to read more on this idea if the article goes into nitty gritty detail. Especially if Praveen has new insights or angles into how we design and test for user experience.
Troy Green
4 Reputation points
Posted 2007/04/24 @ 21:33PM with
Talk about back to basics. Without a good concept you don’t have customers. Without Customers you can’t support a great concept [idea]. This is true from smalltime cafe to starbucks. the problem most aspiring entrepreneurs have is infusing the user exeperience into their brilliant concept. It may go back to the “if we build they will come” kabala.
How do you know what you know?
Praveen Kumar Verma
27 Reputation points
Posted 2007/04/24 @ 21:39PM with
Hi Alex, No it does not talk about how to design and test for user experience. It is more about getting aware of the process. What is it and what could it bring to the organization? More for managers and executives rather than desingers.