Boxes And Arrows : The Design Behind the Design

Article Idea:

3-Minute Video to Evangelize User Experience

suggested by John Boykin on 2010/01/10

This piece would consist of a transcript of my 3-minute video to evangelize user experience: http://www.youtube.com/watch?v=dln9xDsmCoY

Here’s how it starts:
When I design a website, I don’t work directly for the people who are supposed to actually use it. In other words, as a user experience designer, I’m in the business of selling cat food. The cats are not my clients. They don’t hire me. They don’t know I exist.

But the cats are the ones I ultimately have to satisfy. In the web world, satisfying the cat is called user-centered design. In the cat food world, it’s called staying in business.