Article Idea:
Using Customer Information in context: How retail industry can leverage it for increasing sales
suggested by Masood Nasser on 2006/08/27
Many brands in the garment industry are using customer information and empowering sales people to make crucial point of sales decisions. How can we take this idea and take this a bit further? Engaging the customer in real time.
Consumer surveys, user testing, etc, are not as valuable as the information you get from users in context. With this article, I am proposing ways in which the power of customer intelligence and collaborative strategies with users can help formulate strategies to increase sales
Want to see this idea turned into a story?
3 people said yes. | 0 people said no.
Alok Jain
92 Reputation points
Posted 2006/08/27 @ 18:20PM with
Hey Masood,
The article would be of great relevance, it’s a problem everyone is trying to solve. give us a little glimse into what you have in mind.
Cheers
AloK Jain