Boxes And Arrows : The Design Behind the Design

Article Idea:

Competitive Analysis: Understanding the Market Context

suggested by Jason Withrow on 2005/12/05

User experience professionals often focus on users, content, and interaction, without considering the broader market context in which a website or web application exists.

Through analyzing that broader context and exploring competitor websites they can gain valuable insights into all three of those previously mentioned aspects of user experience, while learning from the mistakes of their competitors and discovering areas for competitive advantage.

Both quantitative and qualitative approaches to competitive analysis will be considered.