Article Idea:
Designing the Forward-Thinking CRM Application: Lessons Learned from Competitive and Market Analysis
suggested by Mickey Moran on 2008/04/28
The basis of any effective User Experience strategy begins, not just with a deep understanding of the brand and the product, but of competitor landscape and relevant market trends as well. This conversation is related to the results obtained in competitive and market analysis generated for a client’s customization of the Microsoft Dynamics CRM.
By aligning the competitive thinking with identified trends in (and relating to) the CRM market, we can view potential opportunities for growth and stimulation of a CRM application.
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