Article Idea:
What Makes People Tick
suggested by Alexander Muir on 2008/04/11
Designing a compelling UX requires you understand what makes your audience tick. But what does it ‘making them tick’ mean?
This story would describe 2 great models for this: Chip Conley’s Pyramid – based Maslows hierarchy, and also Dr Clotaire Rapaille’s Culture Code.
Both of these give powerful frameworks for looking at people and finding what will really excite them.
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