Article Idea:
What Makes People Tick
suggested by Alexander Muir on 2008/04/11
Designing a compelling UX requires you understand what makes your audience tick. But what does it 'making them tick' mean? This story would describe 2 great models for this: Chip Conley's Pyramid - based Maslows hierarchy, and also Dr Clotaire Rapaille's Culture Code. Both of these give powerful frameworks for looking at people and finding what will really excite them.Want to see this idea turned into a story?
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