Article Idea:

Maslow's Hierarchy of Needs and Viral Marketing

suggested by Russ Unger on 2008/04/09

The notion is that you can “test” your Viral Marketing concepts against Maslow’s Hierarchy of Needs—or at least the first 4; only 2% of the population are self-actualizers.

The article will cite examples of Viral Marketing and how it maps to the Hierarchy of Needs, hopefully providing a framework for helping (you) understand how to strive to be more viral (rather than just emailing all of your friends and begging them to send to all of theirs).

John Doe's avatar

John Doe

0 Reputation points

Posted 2008/04/11 @ 23:21PM with

can’t wait for the article. sounds very interesting!. thanks in advance ! :)

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